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  • The Inn at Laguna Beach

    Experience a luxury boutique escape in the heart of Laguna Beach, with the finest art galleries, shopping…

  • Arizona Grand Resort & Spa

    Experience a true oasis in the desert featuring 744 suites, a 7-acre water park, 18-hole golf course…

  • The Scott Resort & Spa

    A Boutique Resort in the Heart of Scottsdale, The Scott artfully blends the upscale appeal of a downtown Scottsdale location with the casual elegance of a lush desert retreat.
  • La Playa Carmel

    The Grande Dame of Carmel. Located in the heart of Carmel-by-the-Sea and restored to preserve its turn-of-the-century charm.

  • Hotel Carmel

    The beautifully transformed Hotel Carmel is located at 4th & San Carlos, just steps from renowned shops, galleries and restaurants in Carmel-by-the-Sea.

Laguna Beach House - Classic Story

Explore Classic Hotels

The Classic Story

John Grossman, President of Classic Hotels & Resorts, has a mission of providing guests and groups alike with a hotel brand that blends the consistent service of a premiere chain hotel, with the unique design and service elements of a boutique hotel.  As John says, “Guests stay at hotels for a variety of reasons.  Some for business, some for pleasure, and some out of just pure necessity.  Our job is to help them.  Help them achieve a successful business trip, help them relax, or just help bring a bit of comfort to their lives.  To do that, we have to create a brand that not only provides consistently great service, but a brand that provides unique experiences.  Experiences that help guests achieve their goals.  Experiences they can share with others.”

To bring this vision to life, John hired Richard Behr as the Chief Operating Officer of Classic Hotels & Resorts.  Richard’s vast experience with The Phoenician, Ritz Carlton and Hilton Hotels has created the foundation of a new hotel company that marries all the consistent service standards of the finest chain hotels, with the uniqueness of an independent boutique hotel.  To assist in creating John’s vision, Richard hand-picked a team of industry executives with more than 80-years of Marriott, Starwood and Hyatt experience to lead the growth of the company, along with executives from some of the finest boutique hotels in North America to create a brand that is uniquely different from mainstream hotels.  This, coupled with John’s finesse in creating unique design elements and guest experiences, helps complete his vision of creating a hotel company featuring the “The Best of Both Worlds.”

Another quality that makes the company so unique is that Classic Hotels & Resorts owns and manages ALL of their hotels.  This renders the company free from substantial management, franchise and corporate marketing fees, along with global sales and loyalty program fees which chain hotels must pass on to the guest.  Classic Hotels & Resorts is then able to provide attentive service at every turn, impeccable food and beverage offerings, and unique experiences which many chain hotels are unable to match…all at a fair price.  In essence, the best of both worlds.

Laguna Beach one percent for the planet

1% for the Planet Membership

Our Commitment

Classic Hotels & Resorts is a proud member of 1% for the Planet, a globally-recognized alliance of businesses that understand the necessity of protecting the natural environment, as the network’s first ever hotel management company to join.

Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved nonprofit environmental organizations in the network. Nonprofits are approved through a rigorous review of efficacy and environmental focus.

“We feel it our duty to take a greater responsibility for the cost of environmental impact and our partnership with 1% for the Planet recognizes this focus.” says John Grossman, President of Classic.

Visit our partnership page to learn more.

 

Our Hotels

Phoenix · Scottsdale · Carmel · Laguna Beach

Our Hotels

Phoenix · Scottsdale · Carmel · Laguna Beach